Korea Tourism Organization Launches Korea Now Campaign with Amorepacific for Immersive Travel and Beauty Experiences

Central to the collaboration is the Korea Now Trip Planner Sweepstakes. Participants can enter by completing a short online survey, earning a chance to win two round-trip tickets to Korea. Winners will have the opportunity to explore specially curated K-Beauty experiences through Amorepacific’s renowned brands. From Sulwhasoo’s premium herbal skincare to Innisfree’s natural, Jeju-inspired formulations, the initiative highlights the diversity and global influence of Korean beauty.

The partnership underscores a growing trend of integrating cultural tourism with lifestyle experiences, positioning Korea not just as a travel destination but as a hub of innovation, beauty, and immersive cultural storytelling. Through this campaign, KTO and Amorepacific aim to inspire travelers to explore Korea’s cities, landscapes, and heritage while engaging with its globally celebrated beauty rituals.

By combining AI-powered personalization with experiential marketing, the campaign offers a multi-sensory journey that captures the imagination of visitors before they even set foot in Korea. From the bustling streets of Seoul to serene natural escapes, and from traditional skincare practices to cutting-edge cosmetic innovations, the initiative presents Korea as a destination of limitless possibilities.

Through this innovative partnership, the Korea Tourism Organization and Amorepacific are redefining the way travelers experience Korea, blending cultural exploration with the allure of K-Beauty. By offering personalized travel journeys, immersive events, and exclusive opportunities, the campaign inspires audiences to discover Korea’s rich heritage, modern innovations, and unforgettable experiences. As Korea continues to captivate global travelers, this initiative reinforces its position as a destination where imagination meets reality, inviting visitors to explore, indulge, and create memories that last a lifetime.